The sale isn’t any more enticing with three exclamation points.ĭo you have a go-to marketing word that stimulates sales through email? Or do you have a list of marketing words that are pet peeves? Check out our most overused words in PR and Marketing, and the worst email subject lines, ever, to see if they’re included.Stuck in Scrabble® GO? Struggling with a word scramble ? Making enemies in Words With Friends®? WordFinder™ by YourDictionary is the cheat tool that will help you wipe out the competition. For starters, don’t use all caps it makes people feel like you’re screaming at them. SAVE UP TO 25% RIGHT NOW!!! – There are two red flags in this statement. How many days are left in the sale? Give your customers a specific time frame on all deals.ġ0. Final days to save – This phrase is vague. Once in a lifetime – Cliché, and typically untrue phrases like this don’t help your sales. Hassle-free – Sure, the phrase seems positive, but you’re still associating the word “hassle” with your business or brand. If you refer to the Internet in any way, avoid outdated terms like “cyberspace,” or “information superhighway,” unless you’re being ironic.ħ. For instance, “Our Biggest Sale of the Year,” is more descriptive.Ħ. Unless you’re selling jackhammers, or have indeed created a brand-new technology or offering, “groundbreaking” is just another buzzword customers have learned to be wary of.ĥ. While it may sound impressive, it’s not as helpful as you might think. Groundbreaking – Much like “guaranteed,” “groundbreaking” is a term you want to steer clear of. You can back your product or service with statistics, testimonials, or your word, but refrain from using this blacklisted term.Ĥ. Guaranteed – Nothing in life is guaranteed, so it’s best to stay away from this word. Skip these two words, and just get to the point.ģ. Of course, the recipient has to look inside to read the content or claim the deal. Look inside – These two words are commonly used in subject lines. Hurry – Yes, you want to encourage customers to act fast, but this word is overused and doesn’t pack as much punch as “Act now” or “Limited-time offer.”Ģ.
ANOTHER WORD FOR YOU OR YOUR FULL
Send emails that are full of tips to help your customers use your product or improve their business in some way. Tips – Everyone can use a little help once in a while. An example is, “Remember, you have three hours left to redeem your offer!”ġ0. Maybe you want to remind customers about an event or to use the reward points that they’ve accumulated. Remember – Your customers are busy, so it’s always a good idea to send reminder emails. When you reach a new goal, thank your customers with a new deal, host a customer appreciation event, or send a kind email thanking new subscribers for signing up.ĩ. Show your customers a little love by showing your appreciation. Each one includes the word “your” or “you.”Ĩ. Take a look at the three subject lines below. It’s a simple, personalized touch that can go a long way to increase sales. Your – Words like “your” or “you” show customers that you’re thinking about them. Give your audience a sneak peak at new products, upcoming offers, and high-quality content.ħ. Be the first – Customers like exclusive access. The subject line reads, “Best-selling accent furniture to find that missing piece.” The body of the email also uses the word “best sellers.”Ħ. Here’s an example from home goods store, Wayfair. After all, word of mouth is still one of the most trusted influences on consumer buying behavior. Best sellers – People like knowing what items or services are popular, so creating a list of best-selling products is a great way to capture additional sales. It’s an attention-grabbing word that’s effective in emails.ĥ. New – Customers are intrigued by the newest gadget, product, or offer. Examples include: “Shop now” (see above!), “Act now,” and “Subscribe now.”Ĥ. Usually “now” is used as part of a call to action. Now – This handy word encourages people to act. Off – If you can offer your audience an incentive like “50% off,” or “$25 off your next $75 purchase,” you’ll pique interest quickly and give customers added incentive to buy. While a lot of businesses use the word “sale,” it has the power to motivate customers. Sale – It’s the Old Faithful of marketing words. Keep these lists handy the next time you craft an email or social post.īoost sales with these powerful marketing words:ġ. But do you know which marketing words encourage subscribers to act, customers to buy, or donors to give? We read through dozens upon dozens of emails and compiled a list of “sales-boosting” marketing words and a list of “sales-deflating” terms.
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